Perception is Reality – Why Your Branding is Killing Your Business

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Branding strategy (or lack thereof) is where most startups go wrong.  Peripherally, branding means awareness and trust—that is, people being aware of your name and seeing you as a trustworthy company.  However, the deeper meaning of branding has more to do with ensuring you’re sending the right message each and every time you interact with […]

5 Tips to Get Your First Clients as a New B2B Company

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5 Tips to Get Your First Clients as a New B2B Company Thanks to Al Ruggie of 911 Restoration for contributing your expertise for this guest post.  Getting started can be a huge challenge for any business, but for the business to business or B2B community, it can be even more difficult. This doesn’t mean […]

Cold Calls Are for Losers!

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Cold Calls are For Losers! …Ditch it Forever With These 3 Tips for Finding Warm Leads Are you a loser or a winner? If you’re still wasting half of your day “smiling and dialing” to people who have no idea who you are, I’m sorry to be the bearer of bad news but you fall […]

Why The Hell Do I Need a PR Agency Anyway?

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Let’s be honest – if you own a business at some point or another (unless you’ve been living under  a rock), you’ve probably asked yourself this exact question. Really, I don’t blame you. In today’s era of digital marketing, social media and high visibility platforms on which to connect with your customers,why in the world […]

Is PR the new SEO? Here’s How the Two Really Complement Each Other

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Is PR the new SEO? Here’s How the Two Really Complement Each Other… Contributed by Al Ruggie, PR Director for 911 Restoration  Public Relations and SEO or Search Engine Optimization are not one in the same, but they have grown together so closely with the spread of the digital revolution, that they have become nearly […]