Perception is Reality – Why Your Branding is Killing Your Business

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Branding strategy (or lack thereof) is where most startups go wrong.  Peripherally, branding means awareness and trust—that is, people being aware of your name and seeing you as a trustworthy company.  However, the deeper meaning of branding has more to do with ensuring you’re sending the right message each and every time you interact with […]

5 Tips to Get Your First Clients as a New B2B Company

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5 Tips to Get Your First Clients as a New B2B Company Thanks to Al Ruggie of 911 Restoration for contributing your expertise for this guest post.  Getting started can be a huge challenge for any business, but for the business to business or B2B community, it can be even more difficult. This doesn’t mean […]

Cold Calls Are for Losers!

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Cold Calls are For Losers! …Ditch it Forever With These 3 Tips for Finding Warm Leads Are you a loser or a winner? If you’re still wasting half of your day “smiling and dialing” to people who have no idea who you are, I’m sorry to be the bearer of bad news but you fall […]

Why The Hell Do I Need a PR Agency Anyway?

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Let’s be honest – if you own a business at some point or another (unless you’ve been living under  a rock), you’ve probably asked yourself this exact question. Really, I don’t blame you. In today’s era of digital marketing, social media and high visibility platforms on which to connect with your customers,why in the world […]